SEO agencies love to overcomplicate things—but the truth is, most businesses are getting ripped off without even knowing it. Andrew Rohm, SEO expert and digital strategist, exposes the biggest SEO myths, the tricks agencies don’t want you to know, and the exact steps to rank higher on Google.
From website structure and search intent to the power of backlinks and the rise of AI search, Andrew breaks down what actually moves the needle in SEO. If you’ve ever wondered whether SEO is worth the investment, this episode will give you the no-BS truth on how to win the Google game.
Timestamps
0:00 – Why SEO agencies are scamming you
4:04 – Andrew Rohm’s journey into SEO
10:35 – Why website structure makes or breaks your rankings
12:42 – Search intent & keyword targeting—what really matters
13:59 – The brutal truth about ranking on page one
18:52 – Local SEO & avoiding keyword cannibalisation
23:35 – The power of backlinks—why they still matter
27:24 – Buying vs. earning backlinks—what works?
28:42 – SEO vs. PPC—where should you spend your money?
32:12 – AI, Bing & the future of search—what’s changing?
34:13 – Google vs. Bing—how to rank on both
38:06 – Local SEO tips that most businesses ignore
38:41 – Google My Business & local citations—why they’re crucial
39:47 – Pay-per-lead SEO—Andrew’s game-changing model
42:10 – Final thoughts & where to find Andrew
Follow Andrew:
Instagram: The Spark Podcast (@sparkpodcst)
LinkedIn: Andrew Rohm | LinkedIn
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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
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