In this episode of No Bollocks with Matt Haycox, we sit down with Dakota Robertson, the Twitter ghostwriting kingpin who’s built a six-figure business crafting viral content for some of the most influential names in the world.
If you’ve ever wondered how to turn words into wealth, build a personal brand that prints money, or why most people fail at social media—this is the episode for you.
Dakota reveals:
Timestamps:
00:00 – Meet Dakota Robertson
01:30 – Why This Episode Could Change Everything
03:40 – Dakota’s Journey: From Broke to $50K/Month
04:42 – What is Ghostwriting & Why It’s So Lucrative
06:20 – How Much Ghostwriters Charge & What Clients Get
08:10 – Matt’s Experience with Twitter & Ghostwriting
09:50 – Paid Ads vs. Organic Growth—What Works?
11:03 – Why Top Entrepreneurs Pay for Ghostwriters
13:00 – The Strategy Behind High-Performing Tweets
15:00 – The Best Types of Content for Social Media
17:50 – Will AI Replace Ghostwriters?
19:08 – Do You Really Need a Personal Brand?
27:30 – The Biggest Social Media Mistakes
30:30 – The Secret Formula Behind Viral Posts
33:20 – How Dakota Creates Content That Converts
37:10 – The Digital Nomad Lifestyle & Working Remotely
40:45 – Why Dakota Chose This Life Over a 9-5
45:10 – Freedom vs. Security—Which One Wins?
49:20 – Discipline vs. Motivation—The Truth
50:16 – Inside Dakota’s Daily Routine
53:02 – How to Work With Dakota
57:00 – Is "Good Content" Overrated?
01:01:00 – Final Thoughts & Key Takeaways
The #1 mistake entrepreneurs make when building their online authority.
If you're serious about growing your brand, making money from content, and standing out in a crowded digital world, this episode is packed with hard-hitting, actionable advice you won’t hear anywhere else.
📲 Connect with Dakota Robertson:
👉 Twitter: @WrongsToWrite
👉 Website: www.ghostpro.com
___________________________________
========================
Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.
I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.
On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.
Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.
📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe
▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.li...
