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Chris Long is the VP of Marketing at Go Fish Digital and has found himself there through a curvy road that began in finance in Pittsburg, Pennsylvania. He’s learned a lot about key traits in a mentor, content strategy, and technical SEO along the way. Be sure to listen to this episode to hear how he customizes his strategy in all things mentorship, technical SEO, and more!
Episode Highlights:
- Chris Long came from a background in finance and discovered the world of digital marketing. He’s learned it welcomes people from all backgrounds and experiences. At his first job, he worked closely with the small business owner and got an inside look at how a business operated and how marketing folded into the larger landscape.
- A mentor should be different things for different people; there is no one-size-fits-all approach. A mentor should guide you and help you perform at peak capacity. Chris has drawn certain traits from past mentors and uses those in his life now and tries to pass them on to his mentees. An innate curiosity for problem-solving, self-sufficiency, and empathy are key to a good mentor relationship.
- Chris is a frequent content creator, whether that is written content shared on various publications and LinkedIn, or through his talks at many conferences on digital marketing. He is influenced by those topics both from external inspiration, seeing someone else discussing a topic, and internal curiosity. The stories he is most drawn to tend to be experimental, where someone has a hypothesis and tries it to see how it would play out.
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- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
- ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
