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The perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding nature of mentorship, emphasizing mutual learning, humility, structured success plans, and regular check-ins. In this episode, Sarah explores ethical considerations in digital marketing and SEO, including the influence of cognitive bias, the importance of psychological safety, and the challenges of ethical content creation. The discussion wraps with Sarah’s passion for music as a therapeutic tool and how it’s all tied into her achievements with Dragon Metrics.
Episode Highlights:
- Understanding human behavior is crucial in marketing and the intersection between psychology and marketing promotes innovation and perspective.
- Sarah founded Neurodivergents in SEO to provide a safe space for digital marketing professionals on the spectrum to talk and learn about marketing career paths.
- Ethical considerations that exist in digital marketing and SEO, include the influence of cognitive bias - specifically a user’s confirmation bias, the importance of psychological safety, and the challenges of ethical content creation.
- She stresses the importance for marketers in understanding an audience’s culture and language.
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- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
- ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
