Send us a text
What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today’s creator-first economy.
With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don’t DM creators unless you know their dog’s name.
Episode Highlights:
- Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram.
- She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.
- Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.
- Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.
- Paula’s key advice is to get real about AI, authenticity, and building co-branded products that actually sell.
Episode Links:
Follow The Digital Marketing Mentor:
Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:
- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
- ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
