You have the power to choose your clients wisely. Instead of trying to work with anyone and everyone, focus on honing in on your ideal client like you would hunt for buried treasure.
Imagine you are searching for a missing person, and describe your perfect client to a complete stranger as if they were on a missing person's poster. By doing so, you will gain a laser focus that allows you to attract the right clients, spot more opportunities, and tailor your activities to be more effective.
The key to success is being able to vividly describe your ideal client, including their characteristics and why they would be perfect to work with you. Consider their geographical location, industry, business size, and experience in their field.
Create a detailed, visually appealing written profile of your ideal client. This will become your missing person's poster. Share the details with your network and make it a staple of your marketing efforts. By doing so, you enlist the help of others in finding your target market.
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