We're announcing the "sundowning" of our current podcast as we prepare for a complete rebrand, launching on May 6th. After realizing our audience is primarily women in midlife, we're embracing this direction with deeper, more focused content about relationships in all forms.
• Started discussing a podcast idea back in 2018 before life and the pandemic delayed our plans
• Finally launched in 2023 after Jules suggested the timing was right
• Discovered our audience is primarily women 40+ despite trying to reach a broader demographic
• Working with podcast marketing coach Whitney Gardner (our "young Yoda") to refine our focus
• New podcast will focus on relationships in all forms - with ourselves, others, family, and friends
• Same hosts, new name, and deeper discussions targeted to women in midlife
• Will continue to bring our authentic experiences and hard-earned wisdom
Join us on May 6th for our rebranded podcast launch! We'll be sharing teasers on our social media channels in the weeks leading up to the big reveal.
Are you ready to take your "spiciness" to the next level?!
Connect with Julee & Michele on Instagram @spicy_midlife_women and send a DM about what resonated most during this episode so they can encourage you with steps forward in your own life.
