OTAs are the fastest growing distribution channel for the Experiences Industry. And there are a lot of mixed feelings out there in operator land.
In this session we focus on Niche OTAs. Niche OTAs focus on a region, on an activity type, or in the case of our guest Melanie White from Virgin Experience Gifts, a different type of distribution - gifting.
This is a really interesting show that we encourage all operators to listen to and come up with ideas for new distribution channels.
Arival wrote an article on niche operators with lots of great info, available here
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