Tom Slocum, Founder and CEO of The SD Lab, joins the show to discuss how sellers can move to a proactive mindset and take advantage of partner plays to increase sales. He discusses the current state of selling and why cold outreach is performing worse and worse. He shares examples of how the best sellers he’s seen have used partnerships to out-perform their peers and gives tactics that you can implement today regarding relationship building, the 3 I’s of nearbound, and bringing partners into your sales process in a holistic way.
