Description

Summary

In this episode, Will is joined by Jakub Hon from SalesDoc to discuss the changing trends in the sales landscape and the rise of Nearbound strategy. They explore the importance of building trust and relationships in sales and how influencer marketing can be a powerful tool. They also discuss the future of sales in 2024 and the role of partnerships in driving success. The episode concludes with a tactical takeaway on the importance of consistency in goal setting.

Takeaways

• Building trust and relationships is crucial in sales, especially in the B2B tech industry.
• Influencer marketing can be an effective strategy for reaching and engaging with potential customers.
• The sales landscape is changing, and salespeople need to adapt by focusing on building credibility and expertise.
• Partnerships with VCs and sales leaders can be a valuable way to expand your network and gain credibility.

Chapters

00:00 Introduction and Nearbound Strategy
04:08 Changing Trends in the Sales Landscape
10:39 The Solution: Nearbound and Influencer Marketing
19:17 The Future of Sales in 2024
26:21 Building Partnerships with VCs and Sales Leaders
30:46 Tactical Takeaway: Consistency in Goal Setting
32:11 Conclusion and Where to Find Jakub Hon