Ever noticed that one of the first questions humans learn to ask is also one of the hardest questions organisations struggle to answer: why?
In this episode of the Less Chatter, More Matter podcast, we explore one of the biggest challenges in change communication: making a compelling case for change that people can actually connect with.
Too often, change messaging focuses on the what and the how (timelines, implementation plans and project updates) while overlooking the one thing people are searching for most: meaning.
Drawing on behavioural science, change communication principles and practical examples, we look into why people don’t automatically resist change, but they do resist change that feels unclear, disconnected or imposed on them.
You’ll learn five practical ways to strengthen your “why” messaging, including how to explain what’s driving change, tailor benefits to different audiences, reduce uncertainty by talking about what isn’t changing, communicate challenges honestly and create a clearer picture of the future.
Why? because people are far more likely to move when they know what they’re moving towards. So, you'll want to listen in now.
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