Welcome to Episode 3 of the Running Industry Alliance Podcast in association with supersonic!
Women's Running and Participation : Addressing Challenges and Fostering Collaboration.
Matt & Becs are this month with inspiring guest Holly Woodford, the Co-Founder along with Mel Berry of Her Spirit, which is on a mission to make it easier for 1 million women to get active and healthier together. Holly is also the presenter of the Women’s Sport Disrupt series which launched in April.
- Episode 3 of our captivating RIA podcast collab series delves deep into the exhilarating world of women's running, shedding light on participation levels and tackling a concerning downward trend head-on. Prepare to be inspired as we explore various aspects, from understanding women's motivators to accepting diverse outcomes, all with the aim of encouraging more people to embrace the joy of running by dismantling barriers to entry together.
- In this episode, we embark on an exciting journey through two emerging trends in women's running: the thrill of competing and the satisfaction of completing. We delve into the culture surrounding these trends, shining a spotlight on the power of building a supportive community that celebrates collective achievement rather than solely focusing on individual success. Brace yourself as we question the origins and effects of the elusive "5K under 30 mins" myth, unravelling its general impact on women's mental and physical well-being.
- This podcast episode goes beyond exploration however, it seeks to ignite change whilst confronting the potential fear that comes with collaboration, recognising the existence of competing businesses in a single shared space. We ponder the question of what might be lost by failing to harness the power of collaboration, igniting an urgent call to unite and work towards a common goal.
- Prepare to embark on a journey of action and transformation as we present several key steps to bring about change in women's running.
- This episode is a catalyst for continuous conversations that will reshape the running landscape, propelling us toward a brighter future for generations to come. Holly and Becs will elaborate on this further in future episodes and further announcements going forward.
"Uncomfortable conversations often lay the groundwork for positive transformation. By fearlessly embracing these discussions, we create an environment that nurtures and propels change for the betterment of the running industry, promoting active participation, and enhancing the holistic health and well-being of all”.
Thank you for listening and do subscribe to be the first to hear about future episodes, and to join us on this journey for a deeper insight into the running industry.
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