Vendor events are a great way to meet new people and grow your customer base, and in this episode, I share all the ins and outs of how to do that.
By the end of this episode, you’ll know:
- What to look for in an event so that you meet the right people.
- Why you should consider doing small, local events, even if you have big goals.
- How to avoid the biggest mistake that a lot of direct sellers make, especially those who do large, multiple-day events or do cash-and-carry sales.
- How doing vendor events builds know, like, and trust in the community.
- How to talk about your events to promote and build your business, even with people who won’t go.
- How to set up your booth to make you more approachable and draw people into it.
- Ways to collect people’s contact information and what to do if they don’t want to give it to you.
- How to follow up with people so that you can get sales, bookings, and recruit leads long after the event is over.
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