Description

What is SEO and why does it matter for your business? And better yet - how can you prioritize working on your own SEO without overcomplicating it?

In today's episode, we're continuing our simplifying series by interviewing Laurel Vines of Vineyard Creative Co all about SEO. We talk about the basics of SEO, which kind of SEO matters most and what to prioritize in your own business, and simple ways to get started in your own business.

In this episode:

• 3:44 - What is SEO and why does it matter?
• 5:30 - How to get started with SEO
• 7:04 - Why do keywords matter and how can you find the right ones to use
• 10:15 - Do you need to use different keywords? What are long-tail keywords?
• 12:03 - Should you start with your website SEO or new content?
• 15:22 - Tools to help with SEO
• 17:47 - Why you shouldn't use a "link in bio" tool
• 21:39 - Auditing your SEO
• 27:12 - Funnels + SEO

Resources mentioned:

• Episode 14: Sustainable Marketing Strategies with Laurel Vines
• PageSpeed Insights
• Google Analytics
• Showit SEO Checklist
• Unmet Expectations by Lisa Hughes

Connect with Laurel:

• Website
• Instagram
• SEO Services

Connect with Jordan:

• Instagram
• YouTube
• Website

Affiliate Disclaimer: Some of the links mentioned in our podcast may be affiliate links. This means that if you make a purchase from our link, we may receive a small commission at no extra cost to you. This is a small way of supporting our work here on the podcast, so we thank you for considering purchasing with our affiliate links!