Ever wondered how a brand like Hush Puppies went from near extinction to a fashion staple without even trying? Well, in this episode, I'm talking about it. But, not only that, we're diving into the impact of social influence and its sway on brand identity. We'll break apart the dynamics of trends, how it sidesteps traditional marketing, and why it's essential to go left when everyone else goes right to create visibility with your brand.
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