A copywriter writes words that inspire readers to take action and make a positive difference in the way a brand is perceived. Sound like a fun job?
In this episode of Full of Words, your host, Sue Kennedy, interviews Catherine James about her insights and experiences as a copywriter. Catherine shares what a copywriter does and how you can consider a copywriter to be a good business investment.
Tune in now and learn more about copywriting!
Highlights:
(00:49)What Is a Copywriter, and What Does It Do?
(05:06)What Made Catherine Become a Copywriter?
(10:31)Consider the Back Cover of a Book as your Sales Page.
(14:42)The Power of Ads on Social Media
(18:04)What Are the Signs of a Bad Copywriter?
(22:21)Copywriter as a Business Investment
Sue Kennedy Links:
Website:authoracademy.com.au
LinkedIn:Sue Kennedy Book Coaching Expert
Facebook:http://facebook.com/TheNo1AuthorAcademy
Twitter:thauthoracademy
Booking Link: https://suekennedy.as.me/complimentarysession
Catherine James Links:
Website:https://www.catherinejamescreative.com.au/
LinkedIn:Catherine (CJ) James
Facebook:Catherine James Creative
Instagram:@catherinejamescreative
Booking Link: https://calendly.com/cjcreative/45-minute-consultation