Description

In this episode of the Full of Words podcast, join Sue and CJ together with Rachel Reiter, a brand stylist and mentor, to delve into the world of branding and effective communication for business success. Rachel elucidates the vital disparities between branding and advertising, stressing the significance of cultivating a distinct brand personality in any entrepreneurial venture. 

Gain insights into defining and refining brand identities, with a focus on resonating deeply with target audiences. Dive into practical strategies for creating memorable branding experiences, including crafting vision and mission statements, leveraging color psychology, and avoiding common pitfalls like generic logos

Discover actionable tips for elevating your brand presence and fostering enduring connections with customers. Tune in now!

Highlights: 

• (02:42) What branding is and its relationship with marketing.
• (04:36) The process of defining a brand and target audience.
• (06:57) How to attract the right clients by aligning the brand with values.
• (09:58) Rachel's method of simplifying branding for small businesses.
• (11:04) The importance of crafting brand vision and mission statements to capture the brand's personality in words before visual elements like color and illustration.
• (14:21) Examples of graphic designers stealing logos and the repercussions for businesses.
• (15:27) The impact of proper branding and the consequences of not investing in it.
• (20:13) The need for different communication methods in marketing and the importance of profitability in business.
• (25:06) The importance of clarity in branding and the need for varied communication strategies to cut through the noise in modern marketing.
• (27:39) Free Branding Success Blueprint Offering 

Sue Kennedy Links:

Website:authoracademy.com.au 

LinkedIn:Sue Kennedy Book Coaching Expert 

Facebook:http://facebook.com/TheNo1AuthorAcademy 

Twitter:thauthoracademy

Email:sue@authoracademy.com.au

Booking Link:  https://suekennedy.as.me/complimentarysession

Healing with Art 2024 - Creativity for Self-Care Course

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:Catherine James Creative

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Rachel Reiter Links:

Website: https://www.rachelreiter.com/
Facebook: https://www.facebook.com/rachelreiterbrandmentor/ 

Instagram: https://www.instagram.com/rachelreiter_brandmentor/ 

Youtube: https://www.youtube.com/@brandloverwithrachelreiter