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What’s your why?"There are two great days in a person's life - the day we are born and the day we discover why!" - William BarclayWhy know your why? To differentiate and distinguish your business in the age of smartphones and other distractions, you need loyal, connected customers and inspired, aligned team members. Now, more than ever, you must stand out, you must matter; and you must be authentic. To avoid competing on price, or worse, being ignored, you need to create compelling, memorable, WHY-based communications directed at the right internal and external audiences… always and at all touch points. While your competition is marketing WHAT they do:Unleash and Express Your WHY in order to: - Draw the right people to you - Cultivate collaborative, aligned Team Members and Partners who pull in your direction… and remain with you - Generate connected, enthusiastic, referring, Clients, Customers, Members and Investors who advocate for youBeth Perl Berman believes in making a profound, positive impact on leaders and their teams. Her WHY-based, Compellications™ (compelling communications) approach brings relevance, glue and power to your words, enabling you to compel your ideal audiences to Buy In, Sign On, Buy and Refer… and advocate for your success.Join Mark and Carolyn, as they talk with Beth about the power of Why.
