In this episode of The Denver NACE Podcast, Jared Judge interviews Desiree Kelly, the owner of the Makery Cake Company and the president of Denver's only nut-free bakery. They discuss the National Association for Catering and Events (NACE) and its benefits for event professionals in Denver and Colorado as a whole. They also touch on the importance of personal development and finding a support system within the industry. Desiree talks about her experience running a business and how she prioritizes her marketing efforts to target a higher-priced market. Overall, the episode provides insight into the events industry in Denver and the importance of building relationships and supporting one another.