Strength Matters

How to Market Your Gym Online in 2024

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Description

Join James Breese, Josh Kennedy, and Andrew Wallis as they unravel a comprehensive framework to help gym owners and fitness professionals thrive in the digital space. Whether you're a seasoned marketer or just starting out, this episode is packed with invaluable insights and practical tips that will transform the way you approach online marketing for your gym. Tune in to discover the future of fitness marketing!

Timeline Summary:

Key Takeaways:

  1. Being Helpful is Key: In 2024, the focus of marketing is on being genuinely helpful to your audience.
  2. Website as the Pillar: A fast-loading website with clear, actionable advice is crucial for attracting the right clientele.
  3. Blogging for Authority: Regular, informative blogging is essential for establishing authority and improving Google rankings.
  4. Google Ads for Visibility: Google Ads, though less clicked, play a significant role in increasing online visibility.
  5. Layered Approach to Social Media: Organic social media should be used strategically to drive traffic to your website.

Mentioned Websites and Links:

Quotes:

"In 2024, it's all about being helpful in marketing." - James Breese

"A good website clearly communicates who you are and what you do in three seconds." - James Breese

"Blogging isn't just writing; it's about answering questions and being helpful." - James Breese

"Google Ads give you three bits of real estate on search results." - James Breese

"Social media is to make people aware you exist and to drive them somewhere else." - James Breese

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