Strength Matters

Marketing Lessons from Istanbul

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Description

In this episode, James Breese shares invaluable marketing lessons gleaned from his recent trip to Istanbul. If you're a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen. James's experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!

Timeline Summary:

Key Takeaways:

  1. Connectivity Challenges: James's struggle with internet access in Istanbul highlights the importance of being prepared for connectivity issues while traveling.
  2. Cultural Exploration: His experience with locals showcases the value of authentic cultural immersion.
  3. Local Trends Insight: Observations about Turkey's hair and teeth trends reveal the power of niche markets.
  4. Marketing Approach: The main lesson from Istanbul's restaurateurs: aggressive marketing repels, while personal connection attracts.
  5. Client Attraction Strategy: For fitness professionals, this translates to attracting clients through relatable, value-driven interactions rather than hard selling.
  6. Social Media Etiquette: The importance of natural, engaging social media interactions over forceful direct messaging.
  7. Adapting Marketing Tactics: The episode emphasizes the need to evolve marketing strategies to be more human-centric in 2024 and beyond.


Links and Websites Mentioned:


Quotes:

"You don't want to go and try and pull people into your services, kicking and screaming. You want to attract them like a magnet." - James Breese

"Connect with them on a personal human-to-human level, then ask them if they want to do business with you." - James Breese

"Don't be those guys in the street... Attract in a nice way to stand out as a professional service in 2024 and beyond." - James Breese

"Strike up a nice, natural conversation. That's all you got to do because it's attracting in a nice way." - James Breese

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