Description

Should personal trainers blog in today's digital age? Discover the answer as James Breese and Josh Kennedy delve into the significance, history, and practicality of blogging for those in the fitness world.

Timeline Summary:

• [00:00:00] Introduction to blogging's relevance.
• [00:01:00] History of blogging's popularity.
• [00:02:00] Blogging for personal trainers.
• [00:03:00] Understanding SEO and authentic content.
• [00:09:00] The importance of SEO and organic traffic.

Detailed Breakdown:

1. The Genesis of Blogging: Blogging has morphed significantly since its initiation in 2003. The era between 2005 and 2010 stands as a golden period for bloggers, greatly facilitated by platforms like WordPress.
2. Social Media: A Game-Changer for Bloggers: Social platforms like Facebook introduced new dynamics to content consumption and sharing.
3. To Blog or Not: Personal Trainers’ Dilemma: Successful blogging extends beyond just writing; it’s about establishing genuine connections and providing consistent value.
4. The Backbone of Blogging - SEO: Effective SEO practices can make or break a blog’s visibility and reach. Being indexed by search engines, especially Google, is paramount for a blog’s success.
5. Tapping into Organic Traffic: Well-strategized blogs can generate consistent and valuable traffic, standing out against sporadic ad-driven visitors.

Websites & Links Mentioned:

• Strength Matters

Quotes:

"Blogging wasn't even really around in 2003. How mental is that?" - James Breese

"Most trainers think you can just build a website and away it goes." - James Breese

"We get most of our traffic organically to Strength Matters." - James Breese

"It takes a lot of time and effort and technical capabilities to get your blogs found." - James Breese

"Good content is important, but it's the technical side of things that matters more." - James Breese

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