Description

In this episode, we dive into the major changes coming to Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we're setting new trends in the fitness industry. Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don't want to miss these valuable insights that could redefine your approach to fitness and business in 2024!

Timeline Summary:

• [00:00:03] Introduction to Changes in 2024
• [00:01:15] Trendsetting in Fitness Industry
• [00:02:27] Launch of Cricket Matters
• [00:04:28] Focus on Health & Fitness Professionals
• [00:06:27] Strategic Business Split

Key Takeaways:

1. Expanding Digital Presence: Strength Matters will increase activity on social media platforms like Instagram and TikTok.
2. Innovative Niche Focus: Introduction of 'Cricket Matters' targeting cricket players specifically.
3. Business Evolution: Transition from primarily coaching everyday athletes to focusing on health and fitness professionals.
4. Organic Growth Importance: Emphasizing the power of organic traffic and growth over paid advertising.
5. New Business Strategy: Splitting into two arms – 'Cricket Matters' for coaching athletes and another for aiding fitness professionals with website strategy and SEO.
6. Continued Client Commitment: Assurance to existing clients that they will continue to receive coaching and support.
7. Sharing Knowledge and Insights: Plan to use 'Cricket Matters' as a live case study and to provide tips for fitness professionals, like email marketing in light of new laws.

Websites and Links Mentioned:

• Strength Matters
• Cricket Matters
• Cricket Matters Instagram
• Cricket Matters TikTok
• Cricket Matters YouTube

Quotes:

"Staying ahead of the curve is what Strength Matters is all about." - James Breese

"Cricket Matters was born out of a passion and filled a niche beautifully." - James Breese

"Our focus is now on coaching health and fitness professionals." - James Breese

"Organic growth has been our foundation, not paid ads." - James Breese

"We're splitting the company to better serve our specific audiences." - James Breese

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FREE Downloads
To learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system