In our second episode of 'After the Show' for 'Rooted in Retail', I am sharing insightful tips for increasing the success of your e-commerce stores, drawing from this week’s conversation with Josh Orr of Capital Commerce. We dive deeper into website design, brand messaging, product photography, and return policies.
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[00:00] Welcome to After the Show
[03:22] Grab the Transformational challenge before the end of January
[04:15] This week on Rooted in Retail
[05:31] Don't shy away from photography (you have everything you need to make it great)
[06:36] How often are you changing up your website?
[08:30] Does your website copy talk about you or your customer?
[10:00] Does your website over-communicate and confuse the customer?
[11:46] Are you using story loops in your content?
[18:2]4 The most important piece of real estate on your website
[19:28] Does your return policy serve you or your customer?
[25:24] Book Recommendation: 10x is easier than 2x
[28:42] Coming up next week on Rooted in Retail
Get all of the resources on our website at - https://www.crystalmediaco.com/episodes/increasing-e-commerce-success-after-the-show-with-crystal-vilkitis/
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