How are you making your Yelp account work for you?
Everyone’s heard of Yelp, and it’s not just for home services or restaurants; retail stores make up a large percentage of businesses on the website!
Emily Washcovick is Yelp’s small business expert, and she is breaking down the “science” behind their review recommendation software and important features for business owners.
Don’t be afraid of negative reviews, and don’t solicit for positive ones either! Emily says naturally inspired reviews are the best for your page, and 87% of customers are willing to look past negative reviews if the business owner is engaging with reviews and responding to concerns.
You don’t want to miss these awesome tips to leverage Yelp and grow your visibility.
Today’s Action Items:
Visit your business page on Yelp - complete and verify your profile information for optimization.
Create a check-in offer - this is a serious must-do - to drive traffic and incentivize natural reviews.
Go now! Check out your Yelp page! I’m rooting for your success!
What’s Inside:
Mentioned In This Episode:
Emily Washcovick on Instagram
Yelp for Business
Yelp for Business (@yelpforbusiness) on Instagram
Behind the Review on Apple Podcasts
podcast@yelp.com
emilyrw@yelp.com
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