Businesses often prioritize marketing to attract new clients but struggle to retain customers and maximize their value.
The client journey framework is all about understanding your client's needs and preferences so you can personalize your approach to solving their problems.
In this episode,Jamie Gilleland, a Sales and Automation Expert, shares her wisdom about what works and what doesn't to help you create a client journey that ensures happy customers who will refer you over and over again.
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Episode Highlights:
(05:45) Knowing what makes up the customer's journey is essential for customer-focused business practices.
(07:27) When does a customer's journey typically start with a business?
(12:00) Create a clear path for customers from start to finish by systematizing their journey.
(18:53) The art of managing the customer journey is crucial for retaining customers and getting the most out of their lifetime value!
(24:57) Businesses can tailor their offerings to match clients' unique preferences and needs by utilizing data-driven personalization.
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To Connect With Jamie Gilleland:
Facebook: https://www.facebook.com/jamie.gilleland
Instagram: https://www.instagram.com/jamiegilleland/
Connect with Your Host!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.
Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME
She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
