Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes.
Mariana shares a practical approach to building a brand video that lives across your homepage, social media, and email sequences—quietly doing the work of selling for you. You’ll hear tips on story structure, how to speak with confidence on camera, and how to tap into real buyer motivations without sounding scripted. If you’ve been camera-shy or unsure where to start with video, this episode will help you rethink what’s possible.
Yes Machine - built to make your copy instantly more magnetic, more human, and more likely to get that fast, confident “YES.”
