In this episode, I chat with Jessica Embree, a creative director at Tulip Media Group, to discuss the enduring value of print marketing for small businesses. We explore why print is still relevant in today’s digital age, highlighting its unique tangibility and credibility that can often get lost in the sea of digital ads. Jessica shares her journey into the world of print media and explains why it's a powerful tool for businesses looking to stand out and make a lasting impression.
We also delve into practical aspects of implementing print marketing strategies. Jessica offers insights on balancing costs and benefits, particularly for small businesses with tight budgets. We discuss various print formats, from postcards to custom magazines, and how to target them effectively. By the end of our conversation, you'll gain a clearer understanding of how print marketing can complement your digital efforts and why it might be worth considering for your next campaign.
