Description

Carol Kabaale shares her journey from a corporate job in hospitality to becoming the founder of her own marketing agency focused on ad strategy and email list growth. 

Driven by burnout and a desire for more freedom and presence in her personal life, Carol made a bold leap, quitting her job and pursuing certification in marketing. She now specializes in helping female coaches and podcasters build sustainable businesses beyond social media by creating intentional email marketing systems. 

Carol emphasizes mindset shifts, trusting one's intuition, and building owned audiences rather than relying solely on social platforms.

Key Takeaways with Timestamps

• (02:08) – Taking the leap: Carol quit her job without telling anyone and pursued a marketing certification to create a more intentional and present life.
• (03:36) – Lesson in entrepreneurship: Early struggles included underpricing, lack of systems, and burnout—lessons that helped her build a sustainable business.
• (05:23) – Own your audience: Carol stresses building email lists and communities outside of social media, which she describes as “borrowed land.”
• (07:31) – Ad strategy for podcasters: She suggests starting with a brand awareness campaign using short-form content from podcast episodes, with a clear call to action leading to a lead magnet.
• (13:26) – Biggest challenge: Carol’s hardest lesson was learning to trust herself instead of relying on others or constantly seeking new certifications.

🧠 "What you don’t change, you choose." ~ Carol Kabale

Connect with Carol: 

• Facebook ad readiness quiz - https://carolkabaale.com/quiz/
• Website: http://carolkaba

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