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Choosing a sustainable energy model is a big decision with many moving parts. But Terri-Lynn Duque from Ignite Energy Solutions has all the answers to dissolve lingering apprehension about renewable energy and dispel common myths. 

Terri-Lynn discusses her work in helping clients build strategies for Net Zero electricity systems that focus on their customers. She emphasizes the importance of a customer-centric approach, and why starting with the ‘why’ is the most important step in understanding how customers make decisions. Terri-Lynn also talks about building trust, and how necessary it is to hold each other accountable in the energy industry. She shares insights from her work with the Energy Futures Lab in Alberta, including the need to consider the different electricity needs and challenges of urban and rural customers. Lastly, and most of all, she urges government and business leaders to collaborate and make bold decisions for a sustainable future.

Takeaways

• A customer-centric approach is crucial for designing solutions and prioritizing investments in Net Zero electricity systems.
• Starting with the 'why' and understanding the core purpose helps leaders in the energy industry engage customers and make decisions in their best interest.
• Building trust and collaboration are essential for driving the energy transition and overcoming challenges.
• Understanding the different electricity needs and challenges of urban and rural customers is necessary for developing sustainable solutions.

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