Description

In today's episode, we sit down with Teddie Levenfiche, co-founder of PerfectTed.  Formerly an Associate Consultant at Bain & Company in LA, Teddie moved back to the UK in April 2021, where he started to create the perfect blend of natural and sustained energy. PerfectTed is revolutionizing the energy drink space in the UK with their matcha-powered energy drinks. Join us as Teddie breaks down the problems around energy drinks, sourcing high-quality matcha, big beverage companies' approach to Matcha,  metrics for CPG brands, social media & content strategy,  and experience on the BBC's Dragons' Den.

Episode Chapters:

1. Starting at Penn and Entrepreneurial Pursuit - 1:12
2. Interest in Matcha - 2:15 
3. Sourcing Matcha - 4:30
4. Misconceptions around Matcha - 7:00
5. US versus UK Adoption - 8:58
6. Scaling Distribution to 400 Stores - 12:55
7. Unit Economics Over Time - 15:50
8. Daily Metrics - 17:20
9. Drink Brands Folding into Conglomerates - 20:05
10. Dragons' Den (UK Shark Tank) - 22:40
11. Beverage Brand Teddie Respects & Why - 25:57
12. Activation Services - 27:06
13. Expanding Across Borders - 31:00
14. Ending Questions - 31:20

As always, feel free to contact us at partnerpathpodcast@gmail.com. We would love to hear ideas for content, guests, and overall feedback.