Hello & welcome back to Raw Intentions! This week, we’re thrilled to have Anna Tedstrom, the founder of Hoohah, a vibrant brand creating hand crafted, colorful clothing- designed to get women outdoors. Growing up in the small ski town of Edwards, Colorado, Anna’s love for the outdoors was fostered from a young age. She later moved to NYC for art school at Parsons School of Design, where she honed her craft and saw a gap in the outdoor industry that inspired her to start her brand, Hoohah. We discuss her creative process, the challenges of scaling her brand, where she pulls inspiration, and the invaluable lessons learned from her customers and fashion shows. Community has always been at the forefront of “Hoohah Land,” and she’s made that a priority by growing the brand via participating in various farmers markets and vendor booths since she began in 2021. Anna also shares what’s on the horizon for Hoohah and what to expect from her iconic brand. If you’re passionate about fashion, the outdoors, or following your creative instincts, this episode is for you. Let us know what resonates! Xo
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