The world of business has been well-conditioned to strategic development tools such as the SWOT analysis. It almost goes without saying that most companies involve such analyses in their business-building conversations at some point or another. What gets left out, however, is usually the cognitive biases of the leaders who must help to execute strategic plans throughout the organization. The neuroscience of our decision-making and behavior processes is quickly becoming clear: a SWOT analysis, no matter how detailed, is not the end of the process, especially when the human element is missing...it is merely a beginning.
In this episode, we meet bestselling author and coach, Dr. Gleb Tsipursky, who is a cognitive neuroscientist, a behavioral economist, and the world's premier "Disaster Avoidance Expert".
My favorite quotes from Dr. Gleb in this episode (paraphrased):
"A SWOT analysis is a weak instrument!"
"Never Go With Your Gut (title of his current book)!"
"Our decisions are shaped by our emotions!"
You can reach Dr. Gleb Tsipursky online here:
Website: https://disasteravoidanceexperts.com/
LinkedIn: https://www.linkedin.com/in/dr-gleb-tsipursky/
About the PROFITABLE HAPPINESS™ Podcast:
At some point in our lives and businesses, we realize that despite conventional wisdom, success does not lead to happiness. In fact, we learn that it’s the other way around. Although money can’t make you happy, it turns out that “happy” can make you money! In this podcast, we feature stories from highly successful happiness professionals, executive coaches, experts, and entrepreneurs, and we learn from them how they’ve used the art and science of happiness to succeed in their businesses. For a weekly journey of mindset, motivation, marketing, and music, subscribe to the “PROFITABLE HAPPINESS” Podcast with Dr. Pelè.
