In the world of business, no matter how good your product or service, it has no real impact or value if your customers never hear about it, or never consume it. This is the key gap that marketing fills. Similarly, in the workplace, no matter how good you believe your company's mission, culture, and vision are, if your employees don't have both an awareness and a sense of buy-in, you'll have a serious "engagement gap" that must be filled.
In this episode, we meet Sybil Stershic, Founder of Quality Service Marketing, who is a Facilitator, Speaker, and Author dedicated to the use of internal marketing to improve workplace engagement.
My favorite quotes from Sybil in this episode (paraphrased):
"Employee Passion For Your Mission Matters!"
"Internal Marketing deploys the 3 R's for employees: respect, recognition, and reinforcement!"
"It all starts and ends with great leadership!"
The best way to reach Sybil online:
Website: http://www.qualityservicemarketing.com/
LinkedIn: https://www.linkedin.com/in/sybilstershic/
About the PROFITABLE HAPPINESS™ Podcast:
At some point in our lives and businesses, we realize that despite conventional wisdom, success does not lead to happiness. In fact, we learn that it’s the other way around. Although money can’t make you happy, it turns out that “happy” can make you money! In this podcast, we feature stories from highly successful happiness professionals, executive coaches, experts, and entrepreneurs, and we learn from them how they’ve used the art and science of happiness to succeed in their businesses. For a weekly journey of mindset, motivation, marketing, and music, subscribe to the “PROFITABLE HAPPINESS” Podcast with Dr. Pelè.
