Description

In this episode of Women Doing Business, hosts Kate De Jong and Sam Morris start with a discussion around the TV series "Paper Giants" and its portrayal of Ita Buttrose and her pioneering role for women in media. Buttrose became the founding editor of the hugely successful Cleo magazine in 1972 and  was the first woman to be appointed editor-in-chief of a major daily newspaper in Australia. She was also the first woman to chair the ABC. They reflect on the progress that has been made for women in business over the past 50 years, but also acknowledge the ongoing struggles for equality and representation.

Kate and Sam then move on to talk about the fundamental essentials required in powerful marketing. 

Episode Highlights:

• The importance of an automated customer journey that nurtures prospects into paying customers and how to do it well.
• Building connections with your target audience through email marketing. 
• The significance of building a list and using lead magnets and nurture funnels to provide value to potential customers and establish trust and credibility. 
• The misconception that creating a product or course will automatically lead to success, emphasising the importance of testing, market feedback, and focusing on delivering value to customers.
• Ways to understand your audience's needs and incorporate market research.
• Kate shares the value of feedback and how she uses it to improve offerings.
• They encourage first-time business owners to engage with their target market and seek feedback for success.
• How to deal with difficult clients,  including those who may not be a good fit or have conflicting approaches.

And so much more!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com