Emma's journey with Inkitt has revolutionized digital publishing by creating Galatea and Candy Jar, platforms that remove traditional gatekeepers and let reader engagement determine which stories succeed. Her team launched Galatea with a "start messy" approach, challenging conventional wisdom and creating new pathways for unknown authors to reach audiences.
• Joined Inkitt eight years ago, transitioning from publishing manager to Chief Innovation Officer
• Created Galatea after finding Amazon's publishing model limited their ability to connect with readers
• Built the initial Galatea app in just two weeks using screenshots of Google Sheets
• Galatea uses data-driven story optimization including A/B testing different storylines
• Developed Candy Jar as a vertical video platform that adapts popular Galatea stories into TV series
• Designed the app as a guilt-free escape for busy women seeking 30 minutes of enjoyment
• Emma crafted her unconventional career path by saying "yes" to opportunities and advocating for a role that matches her strengths
• The platform allows authors to publish chapter by chapter and get immediate reader feedback
Download Galatea on the App Store or Google Play Store today and discover stories that will captivate you.
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https://www.instagram.com/inkittbooks/
https://www.instagram.com/galatea.stories/
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