In today's episode, I am joined by Bethany McCamish, the founder and CEO of Bethany Works®, a strategic design agency based in Washington state-serving clients worldwide. Bethany unearths what makes businesses stand out and step up through strategic, physiology-backed branding and web design services. She is also the host of the Unbreakable Brands™ podcast - a show exclusively for entrepreneurs and CEOs who want to be rock-solidly seen because blending is boring.
During this conversation, we delve into the fascinating journey of Bethany, a remarkable individual who has positively impacted women's lives through her business. Join us as we explore her expertise in helping entrepreneurs and CEOs with brand discovery. We touch on the significance of the initial brand strategy sessions, the psychology and human decision-making drivers that help frame a brand's foundation, and the activation of action through branding.
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