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On May 7, 1998, Daimler-Benz announced plans to merge with Chrysler in a 38 billion $ deal, the largest industrial merger in history.

In this episode, we'll explore the key factors and the critical moments that shaped the negotiations between Daimler-Benz and Chrysler.


Bibliography

Vlasic, B., & Stertz, B. A. (2001). Taken for a Ride: How Daimler-Benz Drove Off With Chrysler. Harper Paperbacks.

Main Audio contribution:

Special acknowledgment to Brian and Nick from Regular Car Reviews for their unique take on the Daimler-Chrysler merger. Their blend of insight and humor in the video History of the Chrysler / Mercedes Merger not only enriched this episode with valuable audio clips but also provided an unconventional and in-depth perspective on the merger.


Other audio contributions are provided by:

Daimler Chrysler Merger Press Conference from 1998...
https://www.youtube.com/watch?v=KfgrNYHyEkc 

Germany Juergen Schremp new head of Daimler Benz AG
https://www.youtube.com/watch?v=_A2uUfcO1Xk   

Lee Iacocca Steps down
https://www.youtube.com/watch?v=AHEbI0gm1ms 

DaimlerChrysler  merger  lawsuit continues
https://www.youtube.com/watch?v=A_bhM_1yVTY&t=470 

Zetsche Daimler Chrysler deal made 'substantial' loss   
https://www.youtube.com/watch?v=v7ClQZHOUqM 

Daimler Chrysler
https://www.youtube.com/watch?v=tBE4HteOgAw&t=267s 



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