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On this episode of Verify In Field: The Millwork Podcast, our host Jacob Edmond is joined by Christian Smedberg, a marketing expert in the millwork industry. Christian shares his insights on the importance of marketing and sales collaboration, the need for accurate information for sales teams, and the challenges faced by the woodworking industry. He also discusses the impact of the pandemic on the industry and the shift towards digital marketing strategies. Tune in to learn more about the evolving landscape of millwork marketing and how companies can adapt to meet the changing consumer expectations.
Guest Bio:
Christian Smedberg found his passion for the woodworking industry while working in a manufacturing shop to pay off student debt during college. With no prior experience, he quickly fell in love with the process of creating something valuable from raw materials. Now, after around 20 years in the industry, Christian still adores every minute of it. Woodworking is not just a career but his true calling.
In this episode, listeners will learn:
1. The importance of understanding and solving the target audience's problems in marketing.
2. The need to have a clear purpose and goals in marketing.
3. The value of taking action and putting imperfect marketing strategies out there, rather than waiting for perfection.
4. The significance of having knowledgeable salespeople who understand product details and specifications.
5. The role of technology, such as mobile apps, in providing sales teams with accurate and accessible product information.
6. The importance of efficient marketing to enhance the sales team's job and improve customer experience.
7. The need for the woodworking industry to embrace technology and modern marketing methods.
8. The significance of understanding the audience and their buying journey in marketing for this industry.
9. The importance of collaboration between sales teams and operations to ensure accurate estimation and provide desired products.
10. The impact of the pandemic on the millwork industry and the shift towards digital marketing and video content.
https://duckworksmw.com/podcast/marketing-insights-from-an-industry-insider
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