This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”
But, I shared some statistics recently in a new master class 3 Essential Strategies to Design a Predictably Profitable Business.
One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.
The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.
After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:
Sustainability is just as important as profitability.
Show Notes::
http://www.rachealcook.com/sustainable-business/
Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::
http://www.yoursweetspotstrategy.com/
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