We hear that we should be everywhere.
We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live!
We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast!
And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.
Then we need to be hosting webinars… having free clarity sessions… asking for referrals… doing all the things to build our business.
It’s overwhelming isn’t it?
One of the biggest challenges we face as entrepreneurs is simply understanding what strategies are the right ones to grow our unique businesses.
Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business — adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.
That’s right - adding MORE will often cannibalize the results of everything else you are working on.
http://www.rachealcook.com/be-everywhere-is-bad-advice/
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