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In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.

With Mar’s diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you’re a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership.

What You’ll Learn in This Episode

• The importance of speaking up and building a network of sponsors to advance your career.
• How societal conditioning impacts leadership styles and workplace dynamics.
• The difference between being a "boss" and a "leader" and why empathy matters.
• Why creating a safe and inclusive environment benefits everyone.
• Strategies for challenging workplace norms and fostering collaboration.

Key Takeaways

1. Sponsors, Not Just Mentors: Having sponsors who advocate for your growth is essential for career progression.
2. The Power of Speaking Up: Whether for yourself or others, voicing concerns and standing against inequality is a catalyst for change.
3. Leadership vs. Bossing: True leaders empower their teams, foster innovation, and create trust, while "bossing" stifles creativity and growth.
4. Tackling Workplace Harassment: Changing the culture requires education, allyship, and individuals willing to stand against injustice.
5. Breaking Social Conditioning: Gender roles and stereotypes influence how leadership is perceived—changing these norms starts with how we raise and empower the next generation.

In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at Work

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/