Covid has accelerated digitization, but it has also revealed that it means more than building digital features and functions. Truly smart digital transformation starts with considering the true customer journey. We spoke with Liz High, VP of Strategy and Insight at Metia Inc, about their research and recommendations about having the CMO being a major decision maker.
Guest: Liz High, VP of Strategy and Insight, Metia
Hosts: Kisha Allison, Head of Content, Money20/20 USA
Rachel Morrissey, Content Producer, Money20/20 USA
Producers: Roland Bodenham, Senior Video Producer, Ascential
Rachel Morrissey, Content Producer, Money20/20
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