Dr. Joshua Lupinek, Assistant Professor of Sport Marketing at the Feliciano School of Business, discusses how Covid has impacted the major sports leagues (NFL, MLB, NBA, and NHL). He shares his opinions and expertise on the following topics:
· Impact of the Covid restrictions on the major sports leagues
· How the leagues have implemented the Covid guidelines
· The future of live attendance at arenas and stadiums
· The post-Covid fan experience
· Possibility of a return to the pre-Covid fan experience
Dr. Lupinek has a Ph.D. in Sport Management from the University of Minnesota and a M.A. in Sport Management and Sociology from the University of Connecticut, Storrs. He is currently working on a Marketing Analytics certificate from Penn State University. His research interest includes VR eye tracking research that measures consumer reactions. Before joining The Feliciano School of Business, he served as a tenured Associate Professor of Business Administration at the University of Alaska, Fairbanks, where he also was Director of the Sport and Recreation Business Program, and Director of the School of Management Virtual Reality Lab.
