Most roofing companies don’t have a lead problem.
They have a response time problem.
In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in.
And the numbers don’t lie:
• Most contractors don’t answer fast enough
• Buyers go with the first company that responds
• After 5 minutes, your chances drop off hard
• Fixing this ONE thing can add serious revenue without buying more leads
This is a practical breakdown of why speed to lead matters, where most companies mess it up, and how tightening it up can change your business fast.
If you want to run a tighter operation, book more jobs, and stop letting good leads slip through the cracks, this one’s worth your time.
Listen to the episode on Spotify & Apple Podcasts (293) 👇
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🍏 https://roofingpod.com/apple-podcasts
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00:00 – Why Roofing Sales Processes Have Hidden Leaks
02:10 – What Speed to Lead Really Means in Roofing
05:05 – Why 5 Minutes or Less Is Non-Negotiable
08:40 – How to Audit Your Roofing Company’s Response Time
12:15 – How to Book Appointments Without Controlling Sales Calendars
16:30 – The “Booked-For-You” Method Explained
21:10 – How Faster Booking Improves Close Rates
26:00 – What Speed to Quote Looks Like in High-Performing Roofing Companies
31:45 – How Digital Quotes and Signatures Increase Close Rates 30–40%
