Samantha Lomow
Founder & CEO, Playworks!
Board of Directors, Claire’s
Former EVP, Chief Customer Officer, Footlocker
Former President, Branded Entertainment, Hasbro
Gina Melone
Chief Creative, Studio Big Rock
Former Vice President, Innovation and Design, Hasbro
Play Industry Consultant
RISD Graduate
www.playworks.fun
LinkedIn (Samantha Lomow or Georgina Melone)
‘Play is the highest form of research.’ -Albert Einstein
Building on the concept and power of play and using play as a strategic catalyst, Playworks! helps leaders inspire organizations, creating a safe environment to innovate, take risks, and make change happen.
Empathy is at the core of the human-centered design thinking approach to creative problem solving. Is creative wellbeing a new focus for the C-Suite addressing the ever-changing dynamic between leaders and employees? Learn from these two respected leaders how play can positively impact health outcomes, promote team building, build community, and stimulate imagination. It is critical now more than ever to acknowledge that the expectations of employees are evolving dramatically. Harness the innate human creative power to drive performance and culture.
