Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.
We touch on topics like:
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:
