Our words matter. It is usually through our words, copy, and content that people are first introduced to who we are, what we do, and what we stand for. In today’s episode, host Katie Kurtz speaks with guest Natalie Topalian about the power of copy and content writing and how to apply trauma-informed care practices to your business. Natalie shares with us her 4 C’s of ethical copy and several practical tips on how to shift your copy to one that is more ethical and trauma-informed. When we speak and write with a trauma-informed lens, others are more likely to build trust, access a felt sense of safety, and feel seen and heard.
Click Here for Show Notes
Learn more & connect with Natalie
https://natalietopalian.com/
https://www.instagram.com/nattopalian/
https://natalietopalian.com/the-pocket-copywriter-shop
Say ‘hello’ on Instagram or LinkedIn
Join the TRUST Works™ Waitlist launching Oct 2025
Join the Trauma-Informed Leadership Studio
Catch up on podcast episodes
