Ready for a deep dive into the rollercoaster world of paid ads? Hold tight as Maddy share scandid insights from my 6-7 year journey running ad campaigns, unraveling why paid ads can prove to be a game-changer for your business, without demanding any extra time. We expose how so many brands end up getting burnt by paid ads and the agencies managing them, and, by contrast, how not to join their ranks. By the end of the episode, paid ads will not seem like an intimidating beast but a useful tool you can harness with confidence.
The rapidly evolving landscape of paid ads can be quite overwhelming. So we walk through this changing terrain together, from the golden days of 2017 to the less effective present, punctuated by Apple's App Tracking Transparency update. Especially for small businesses eager to venture into the realm of paid ads, it's crucial to understand the risks associated with going with the wrong agency or freelancer.
Finally, we outline a fail-safe process for running your paid ads, right from top of funnel campaigns to nurturing customers online and even scaling up effectively.
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