🚀 Dive into the transformative world of automotive advertising with Facts Not Feelings. This week, Brooke Furniss and James Klaus, President of Loon Advertising, unpack how streaming TV is revolutionizing the way dealerships engage with customers. From advanced targeting to clean room data analysis, discover strategies to boost ROI and reach your ideal audience.
Main Takeaways:
1️⃣ Advanced Targeting: Learn how streaming TV outshines traditional ads with precise audience targeting.
2️⃣ Data-Driven Success: Uncover how clean room technology ensures accurate ad measurement and optimized campaigns.
3️⃣ Maximizing Media Mix: Discover how streaming TV enhances your overall marketing strategy.
💡 Whether you’re exploring Amazon DSP, OTT platforms, or redefining your dealership’s ad strategy, this episode has the insights you need.
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Chapters:
00:49 - Intro: Transforming Automotive Advertising
04:36 - Why Streaming TV Beats Traditional Ads
15:00 - What Are DSPs and DV360? Explained Simply
16:23 - Choosing the Best DSP: App vs. Device Strategy
22:54 - Unleashing Amazon Data for Targeted Ads
28:49 - Overcoming OTT Advertising Challenges
34:43 - How to Determine Your OTT Advertising Budget
38:41 - Lightning Round: Fun Facts and Final Thoughts
#StreamingTV #AutomotiveMarketing #DigitalAdvertising #CarDealershipTips #FactsNotFeelings
